Today, as I write this post, is the first day of the Borders going out of business sale.
I have ideas that pop into my head.. and well, this is one of them.
IDEA: Amazon buys Borders.. all of it. Then replaces top management with those people from Amazon’s management to run the place and let them run rather independently. Yup. Finance your “competition,” let these people show off their skills.
Now, take the real heroes of Borders, the sellers themselves, and let them work stocking the store, and have them write reviews and create an awesome “social” network that knowledge of 10,000 workers, many who were in direct touch with their customers. As Amazon is awesome with e-commerce and what they do, and Zappos is known for their customer service, get the third part with face-to-face customer interaction.