The NuVal™ system allows you to quickly compare overall nutritional value of products to make it easy to compare choices.
From their site “The NuVal System does the nutritional heavy lifting so you don’t have to. Developed by an independent panel of nutrition and medical experts, the System helps you see – at a glance – the nutritional value of the food you buy.”
They have some interesting examples on their site, and it is rather easy to use the system to see differences, such as comparing a bottle of apple sauce at 4 NuVal points to an Apple with 98 NuVal points. Some are a lot closer like a Creamy Peanut Butter at 19 NuVal points and a Crunchy Peanut Butter at 20 NuVal points. Yet they are both higher than a Crunch Biscoff Spread (14 NuVal Points.)
Most people don’t read labels, and even in a grocery store, most people will not pick up a jar of PB and check and compare nutrition labels. So what is cool is that Raley’s actually has NuVal labels all over the place so when you are looking a a shelf full of jars of PB, you can see NuVal points to make a comparison quickly and easily (or at least show you options and get you thinking about it.) For my family, some like Crunchy and some like Creamy PB, so a 1 point difference isn’t going to make a big difference, but if we are considering other choices, it does help. For example, Crunchy Rice Cakes, there is a difference between the varieties that might sway you to a difference choice or at least open your eyes to a potentially better choice. Buttered are 12, Chocolate is 17 and Sour Creme is 21. Yet a Lite Kettle PopCorn is 27, so potentially an even better choice than the rice cakes.
Considering the higher the better, there are lots of things more nutritional than the items I discussed here.
Play the “Nutrition By the Numbers” game at the NuVal site to see how well you can do.
While I think the shelf notifications of the NuVal scores at Raley’s is awesome, I do wish they would put the NuVal scores on the receipt as well as your “average” for that purchase and long term (linked to the Raley’s Something Extra card.)
Notice: Raley’s did provide me with some free items to try as part of their “Try It” program.